Jar Goods

Jar Goods is targeting the $127 billion specialty foods market with a line of ready-to-cook foods that can be stored in the kitchen pantry.

The company’s initial product line includes three premium pasta sauces: Classic Red, Classic Spicy, and Classic Vodka. Each sauce can be used to make a variety of dishes, from vegetarian chili, to pasta and pizza.

Recently, the specialty foods market has experienced significant M&A activity — for example:

In 2017, Sovos, a food and beverage company, acquired Rao’s Specialty Foods, a company producing pasta sauce, for $415 million…

And two months ago, Unilever acquired Sir Kensington, another specialty food brand, for $140 million.

In April 2017, Jar Goods was among six companies to graduate from the inaugural Chobani Food Incubator.

The company’s products are available at more than 1,000 retailers, including Whole Foods, Safeway, Stop & Shop, and Amazon.com.

Last year, Jar Goods generated nearly $300,000 in sales, a 58% increase from 2016. This year, the company is projecting sales to reach $800,000, and surpass $3.5 million in 2019.

Team Background

Melissa Vitelli - Co-Founder & CEO

Laura Vitelli - Co-Founder & COO

Co-Investors