Green Goddess Supply

Do you use cannabis for medicinal or recreational purposes? If so, here's an opportunity to grow your own.

It’s possible thanks to Green Goddess Supply. This cannabis technology company has a lineup of products, including its patented home-growing machine called “The Armoire.”

Designed as a dispensary for the home, this machine enables users to grow their own cannabis. Just plug in the machine, plant your seeds, and water them. If you can water a houseplant, you can grow your own cannabis.

Cannabis home-growing is already a $7 billion market in the U.S. Some grow their own cannabis out of interest, others out of necessity.

70% of people live in cities that, despite their states having legalized cannabis, haven’t approved its sale on a local level.

Traditionally, growing cannabis at home meant setting up a growing tent. But this requires plenty of space, time, and patience. Newer, fully-automated home grow units are typically bulky, expensive, and don’t produce the quality of cannabis that users are seeking.

Green Goddess Supply offers an alternative. The company sells a line of cannabis-related products, including vaporizers, boxes, pipes, and accessories. But as mentioned, its primary product is a patented, award-winning home grow system called The Armoire.

Named after its appearance — it resembles a small, vertical dresser — the machine requires minimal upkeep and produces a quarter-pound of cannabis in as little as 60 days. It’s odorless, has a child lock, and is easy to use (per Green Goddess, 95% of its customers are first-time growers).

In addition to the hardware element, the product comes with customer service. This involves phone support to ensure customers can set up the product and use it properly.

With respect to pricing, Green Goddess sells The Armoire through its website for $1,595. The product can also be purchased at cannabis-specific brick and mortar stores like dispensaries and hydro-grow supply stores.

According to Green Goddess, The Armoire typically pays for itself within the first grow. Many customers go from spending more than $6,000 a year at dispensaries to just $300 per year for seeds, soil, water, and electricity.

Green Goddess has developed and tested a prototype of The Armoire, and sold more than 500 units of its first iteration. It’s working on a second model, which it expects to roll out in mid-2022.

The company received a patent on its product in August 2021, and The Armoire was named among the “Top 25 Cannabis Tech Products of 2021” by Cannabis & Tech Today Magazine.

Team Background

Vincent Bitetti - President & Chief Cannabis Officer

An expert in biology, Vincent has been growing plants since the 1970s.

He began his career in the video game industry, serving as CEO of Sound Source Interactive, a company creating science-fiction-themed computer games. In 2000, he sold 70% of the company and restructured it to become a video game console business. He then became CEO of that new entity, TDK Mediactive.

More recently, he founded Spark of Blue, a software development company that released 20 apps for the iPhone and iPad.

Vincent holds a Bachelor’s degree in Biology, with a concentration in Botany.

Eric Robichaud - Chief Executive Officer

Eric has spent nearly 30 years growing successful businesses.

Prior to Green Goddess, he was CEO of 401 Consulting, a consulting business focused on strategic marketing, design, and software solutions. In 2016, he sold this business to a larger competitor.

Before that, he was CEO of Mediaweave, a software development company. He took the company from a startup to a multi-million-dollar operation. While there, he founded and developed Screensaver.com, a platform acquired in 2003.

Eric earned a degree in Computer Science from Rensselaer Polytechnic Institute.

Kyle Hamilton - Support Manager

Kyle has spent 19 years in sales, including time in the cannabis sector.

He began his career as a retail consultant with New England Hydroponics, assisting with sales and customer service. He then was an account manager with BloomBoss, a horticultural lighting company.

More recently, he was a cannabis consultant with Signal Growth, a business helping investors and entrepreneurs navigate the cannabis industry. After that, he was a product specialist with Garden Essence, a wellness retailer.

Kyle holds a Bachelor’s degree in Computer Science from Muhlenberg College.

Co-Investors