Family Organizer For Parents

Company Information



Family Services, Mobile Software & Services


San Jose, CA

Calroo is an all-in-one family organizer for parents.

It’s a mobile app that combines a calendar, to-do list, grocery list, and messaging all in one platform.

Calroo enables users to schedule events, create lists for shopping, send massages to other family members, and even assign tasks like picking up a child from school.

With its platform, Calroo is targeting the 35 million families in the U.S.

Calroo launched in March 2018 as a free service. Since then, the app has gained more than 2,000 users.

Once the platform reaches 100,000 users, the company will switch to a freemium pricing model. Users will be able to pay $10 per month for Calroo Pro, which offers additional features.

CEO Elena Krasnoperova previously led operations for eBay, PayPal, and Zong, which was acquired by PayPal for $240 million. She formerly founded SimplyCircle, a platform that helps parents of young students schedule activities and communicate with each other.

Team Background

Marcelo Ribeiro - Co-founder, CTO
Elena Krasnoperova - Co-founder, CEO